About the project


Digital, Design & Photography


Since 2017



The Avancher Hotel, located in the heart of Val d’Isère, is renowned for its warm welcome and atmosphere infused by nearly 70 year old team. All these years have allowed Frédéric Monneret, property director, to design the evolutions that have emerged at the same time as the opening of the winter season 2017. Important construction work has allowed the hotel to offer more services and offer new choices to its customers. The introduction of Avancher Lodge is one of its major developments. With the creation of these luxury apartments, the hotel is endowed with a new high-end offer enjoying all the hotel services available. Merci accompanied L’hotel Avancher as soon as its transition began, communicating the new assets towards future tourism as well as highlighting the renovation of the brand universe and online booking tool on its new and improved website. The agency continues its collaboration with the hotel, with the redesign of the site in the launch phase and in 2018 a photoshoot to give life and embodiment to this unique and welcoming place.


The brief

A simple website directing towards key information and booking platform with quality visual content. A photo campaign to bring the hotel and its lodge, to life.

The solution

Create a new, more ergonomic, modern & uncluttered website with direct access to the booking platform alongside the integration of the existing API directly into the site.
A cool and warm photo campaign with models.
- UI / UX Design
- Evolution of the Brand Universe
- Website Development
- Creation of the Editorial Contents
- Photo Shooting
- Image Calibration
- Content Integration
Merci + Avancher