About the project
Snow and Rock
Cycle Surgery, another company from Outdoor and Cycle concepts.
Part of ten day photoshoot production shot in Cape Town South Africa. Beginner, intermediate and advanced cycling content needed to show off the latest products for this nationwide chain of stores. New brochures, in-store POS and lookbooks across the UK based chain of stores.
With the experience of working in Cape Town since 1990, Pete Webb brings the knowledge to find locations for kids bikes, group cycling and more extreme mountain climb. Cyclists from a local cycling club along with coastal roads and closed private mountain roads allowed us to create energetic images showing off these different sectors of the cycle industry.
Merci + Cycle Surgery