Cycle Surgery

About the project

Category

Photography

Date

Since 2016

Share
Client

Snow and Rock

Cycle Surgery, another company from Outdoor and Cycle concepts.

CycleSurgery_casestudy-mockup_03

The brief

Part of ten day photoshoot production shot in Cape Town South Africa. Beginner, intermediate and advanced cycling content needed to show off the latest products for this nationwide chain of stores. New brochures, in-store POS and lookbooks across the UK based chain of stores.

The solution

With the experience of working in Cape Town since 1990, Pete Webb brings the knowledge to find locations for kids bikes, group cycling and more extreme mountain climb. Cyclists from a local cycling club along with coastal roads and closed private mountain roads allowed us to create energetic images showing off these different sectors of the cycle industry.
- Photography
Merci + Cycle Surgery
Share
X