About the project


Print, Digital & Design


Since 2011



As a real estate expert based in Savoie, the GSI group have been an independent and essential player in Tarentaise since 1985. GSI considers the mountain real estate agent as a resource for their clients. The privileged intermediary who, thanks to his knowledge in the field of tax and law, assumes the role of facilitator in the sale or acquisition process. It is this position of trusted authority which complements and spans across GSI’s four specialities: Transaction, Management, Leasing, Syndication, which the brand wishes to highlight in its brand image and its online and offline communication. Gabriel Mingeon, the business owner and long-standing client, has entrusted Merci with the overall management of the groups global communication needs.


The brief

Evolve the logo and brand image while maintaining the heritage of the business. Propose a new website for the GSI immobiliser brand alongside a communication strategy that makes the website commercially attractive, optimises its effectiveness for promoting the agency's services and supports their business targets.

The solution

Creation of a modern, thoughtful and elegant brand image, with a focus on a fresh, fun outlook that represents GSI’s various businesses. A website that centres on customer experience, delivering a launch pad to create brand awareness and enhance their excellent reputation, providing assurance to new visitors. Present a clear understanding and distinction between their four specialities. Clearly illustrates their service offering across important commercial functions: Lead Acquisition / Conversion / Retention / Recommendation.
- Universal brand image: logo, stationery, signage
- Editing and design of white papers
- UI & UX design
- Digital Strategy & customer experience analysis
- Front & back end web development
- Creation of online booking system
- Integrated online customer chat box feature
- Development, follow-up and integration of the Ctoutvert API
- Creation of bilingual site versions
- Training of GSI teams in back office management
Merci + GSI