La Plagne

About the project

Category

Print & Design

Date

Since 2017

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Client

La Plagne

The second largest ski area in the world, La Plagne enjoys an innate reputation and showcases the summer and winter seasons to boost its attractiveness. In 2017, La Plagne launched a new generation customer experience, bespoke to the resort. The new innovative payment and loyalty system, Plagne Access, allows customers to adjust and purchase activities via an app with its partners and merchants. This new integrated form of ski pass allows for ease, flexibility and transparency, enabling La Plagne to become the first mountain resort to develop its contactless payment tech across the region. Merci has developed a fresh look to improve the user experience and designing the new world of Plagne Access branding.

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The brief

To increase the awareness of the new Plagne Access offer, using a recognisable brand image. Establish high quality communication and social strategy. Establish language elements to ensure the product offer is understandable and accessible.
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The solution

Create a fresh and playful identity on a sustainable flat-design basis. Utilising the brands identifiable colour palette, including the emblematic red to support the brand. Creation of an adventurous spirit that is characteristic of the destination through identity and communications.
- Develop Content for Delivery Using Step by Step Guide; Simplicity and Accessibility
- Brand Identity
- Content Writing
- Creation of Communication Supports; Flyer / Pocket display / Packaging / Case / 12-page brochure / Poster / Bus advertising / Stickers
- Recommended Finishes / Printer Search
- Manufacturing Follow-up
Merci + La Plagne
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