La Rosière

About the project

Category

Print & Design

Date

Since 2017

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Client

La Rosière

At an altitude of 1850m, ideally located on a site with a balcony offering a panorama of the entire Tarentaise Valley, La Rosière combines exceptional sunshine and good snow conditions.

In December 2018, La Rosière inaugurated the extension of its estate on Mount Valaisan. Thanks to the creation of new lifts and new trails, it offers an even greater experience. This extension makes it possible to keep a larger part of its clientele on its slope, who until now may have been tempted to switch to Italy for a more technical ski.

With this undeniable asset, offering new off-piste possibilities within its territory, La Rosière now has a little bit of Italy woven into its DNA.

Larosiere_Mockup_Merci

Le brief

Define a communication concept and strategy to promote the extension of the ski area for winter 2017/2018 using multiple visual elements.

La solution

A universal and clear message: augmented experiences. The word play with Augmented Reality is implied: the playing field has expanded therefore experiences have multiplied. The possibilities are greater, sportier, offering a wealth of experiences. Graphically, the message is reflected in elements detailed on the image, a visual play on the historic rose of La Rosière.
- communication plan
- key visuals and themes
- motion design
- posters and tarpaulins
- press kit
- AB market testing
- social media management
Merci + La Rosière
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