About the project
Print, Digital & Photography
The resort “Les Arcs” in the French Alps is distinguished from its counterparts by its unusual history. Its creation (late 1960s) proved to be a destination of true adventure by passionate visionaries. A promoter, elected officials, architects and engineers, farmers, athletes and more, were the “inventors” of one of the most beautiful ski areas in the world. A playground for sports people of all ability levels, the ski resort of Les Arcs has welcomed many legends of skiing. In the continuity of the brand universe developed over 3 years, Les Arcs – Bourg Saint Maurice wishes to re-establish and ensure of its position across coherent digital and print media, and thanks to a strong signature, it progresses to be as identifiable in winter as it does in summer. The daring, somewhat impertinent and playful, imaginative, interactive, modern and quality tone of the current “Your Playground, your rules” signature that was proposed by Merci, will be taken up in the evolution of communication.
- Development of the Graphic Charter
- Communication of Print: Stationery, press kit, advertising insert, press insert, brochures, event posters, flyers, kakemonos, etc.
- Digital Communication Charter: Press release, Powerpoint presentation, banners, wall paper, newsletters, signature email
- UI / UX design
- Ongoing Testing, Development & Monitoring