Mountain Trade Network

Mountain Trade Network

About the project

About the project

Categories
Date

Since 2019

Summary

In 2019, the CEO at Mountain Trade Network entrusted Merci to become a partner of MTN, and in-return allow Merci to develop an ecommerce website with integrated cloud-based marketing automation software, SharpSpring. The MTN website is a membership site with 3rd-party technology attached to manage meetings, video calls and promotions. The site has two roles for members of MTN, free and premium. Each role has different capabilities on the website, whether that’s access to certains pages or discounted prices for event tickets. We used webhooks to connect the three databases together, which update members profiles and trigger emails to be sent.

Emails in SharpSpring (marketing platform), are triggered when some of the following website actions happen; a user signs-up, a member purchases an event ticket, and when a member purchases premium membership. The use of dynamic emails gives members of MTN a personalised experience. Dynamic rules-based lists and automation workflows keep MTN marketing running smoothly and highly organised for their next campaign.

The Mountain Trade Network continues to be a leading networking website for mountain businesses alike – more virtual events are becoming available everyday.

- Marketing automation
- Smart CRM
- Website development
- API and connecting apps
- Graphic design
- Production
- Post-production / animation
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The client

Established in 2020, the Mountain Trade Network ‘MTN’ is the first global network for everyone working in the mountain economy. Members of MTN are drawn from many different organisations working in, or serving the mountains including tourist boards, hotels, resorts, tour operators, travel providers and suppliers of all associated services and products for the mountain industry. MTN is not a conventional trade association, but a forum for connections, education, research, media and promotion for all mountain organisations across the world.
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