About the project


Digital, Photography & Design


Since 2014



Musto is seeking to pursue its growth ambitions in the global outdoor market. Musto is a clothing brand created in 1964 by Keith Musto, an Olympic silver medallist. Musto designs sailing clothing, shooting clothing, country clothing and offers a lifestyle range for outdoor. From Ian Walker and Pete Cummings to Armel Le Cleach and Zara Tindall: Musto’s ambassadors are the brand’s best agents. Through their sporting performance they convey an image of assured confidence and trust whilst overcoming the technical challenges of their field. Musto partners with the best teams and events in the sailing and country markets, driving the innovation of its collections and providing complete protection against the harshest of environments on the planet. Merci has been setting the scene for the brand for several years by creating realistic product campaigns and action in ever more sublime natural settings.

Super high-quality, click the image.

The brief

To produce breathtaking still and video content for the use on social media, product pages and product launch for Musto’s Autumn Winter 2018 Country Shooting line.

The solution

Merci produced a large scale film and stills shoot involving professional models and professional countrymen.. The film produced involved a large scale team, working through the cold wind and rain, the result; a riveting story outlining the harsh adventure that Musto’s premium shooting products can withstand.
To complement the film, high grade photographic content was produced during the same harsh adventurous conditions. Outlining the versatility of Musto quality as well as the sportsmanship, emotion, and excitement involved in the sport.
- Direction
- Film
- Photography
- Editorial
Merci + Musto