About the project
Digital, Photography & Design
Musto is seeking to pursue its growth ambitions in the global outdoor market. Musto is a clothing brand created in 1964 by Keith Musto, an Olympic silver medallist. Musto designs sailing clothing, shooting clothing, country clothing and offers a lifestyle range for outdoor. From Ian Walker and Pete Cummings to Armel Le Cleach and Zara Tindall: Musto’s ambassadors are the brand’s best agents. Through their sporting performance they convey an image of assured confidence and trust whilst overcoming the technical challenges of their field. Musto partners with the best teams and events in the sailing and country markets, driving the innovation of its collections and providing complete protection against the harshest of environments on the planet. Merci has been setting the scene for the brand for several years by creating realistic product campaigns and action in ever more sublime natural settings.