About the project


Digital, Photography & Design


Since 2014



Musto is seeking to pursue its growth ambitions in the British market. Musto is a clothing brand created in 1965 by Keith Musto, a British sailor and Olympic engineer. Musto designs sailing clothing, equestrian clothing, shooting clothing and offers a lifestyle range for outdoor. From Ian Walker and Pete Cummings to Armel Le Cleach and Jade Power: Musto’s ambassadors are the brand’s best agents. Through their sporting performance they convey an image of assured confidence and trust whilst overcoming the technical challenges of their field. Musto is the official clothing supplier for The Volvo Ocean Race, one of the longest and most demanding ocean races in the world. Merci has been setting the scene for the brand for several years by creating realistic product campaigns and action in ever more sublime natural settings.

Super high-quality, click the image.

The brief

To produce breathtaking still and video content for the use on social media, product pages and product launch for Musto’s Autumn Winter 2018 Country Shooting line.

The solution

Merci produced a large scale film and stills shoot involving professional models and professional countrymen.. The film produced involved a large scale team, working through the cold wind and rain, the result; a riveting story outlining the harsh adventure that Musto’s premium shooting products can withstand.
To complement the film, high grade photographic content was produced during the same harsh adventurous conditions. Outlining the versatility of Musto quality as well as the sportsmanship, emotion, and excitement involved in the sport.
- Direction
- Film
- Photography
- Editorial
Merci + Musto