About the project
Digital, Photography & Design
At the end of 2017, Musto was acquired by Helly Hansen. The Norwegian brand is seeking to pursue its growth ambitions in the British market. The company will invest in Musto’s international growth ambitions by deepening its technological and supply capabilities. Musto is a clothing brand created in 1965 by Keith Musto, a British sailor and Olympic engineer. Musto designs sailing clothing, equestrian clothing, shooting clothing and offers a lifestyle range for outdoor. From Ian Walker and Pete Cummings to Armel Le Cleach and Jade Power: Musto’s ambassadors are the brand’s best agents. Through their sporting performance they convey an image of assured confidence and trust whilst overcoming the technical challenges of their field. Musto is the official clothing supplier for The Volvo Ocean Race, one of the longest and most demanding ocean races in the world. Merci has been setting the scene for the brand for several years by creating realistic product campaigns and action in ever more sublime natural settings.