About the project


Photography & Video


Since 2014



Musto is seeking to pursue its growth ambitions in the British market. Musto is a clothing brand created in 1965 by Keith Musto, a British sailor and Olympic engineer. Musto designs sailing clothing, equestrian clothing, shooting clothing and offers a lifestyle range for outdoor. From Ian Walker and Pete Cummings to Armel Le Cleach and Jade Power: Musto’s ambassadors are the brand’s best agents. Through their sporting performance they convey an image of assured confidence and trust whilst overcoming the technical challenges of their field. Musto is the official clothing supplier for The Volvo Ocean Race, one of the longest and most demanding ocean races in the world. Merci has been setting the scene for the brand for several years by creating realistic product campaigns and action in ever more sublime natural settings.


The brief

Develop the brand's expert image, enhance the technicality of the products. Carry out "action shot" product campaigns aimed at the web, the press and social networks.

The solution

Carry out visual campaigns in beautiful natural settings with professional models and real sportsmen for ultra-realistic styling and composition. Shoot full action spontaneous "stories" for the products with intense atmospheres, masterfully weaving narrative and art, fusing fashion and performance.
- Expert story-telling
- Artistic direction
- Production
- Photo campaign
- Brand and product films
- Post production / Calibration / retouching / motion tracking products...
Merci + Musto