About the project


Photography & Video


Since 2014



Musto is seeking to pursue its growth ambitions in the global outdoor market. Musto is a clothing brand created in 1964 by Keith Musto, an Olympic silver medallist. Musto designs sailing clothing, shooting clothing, country clothing and offers a lifestyle range for outdoor. From Ian Walker and Pete Cummings to Armel Le Cleach and Zara Tindall: Musto’s ambassadors are the brand’s best agents. Through their sporting performance they convey an image of assured confidence and trust whilst overcoming the technical challenges of their field. Musto partners with the best teams and events in the sailing and country markets, driving the innovation of its collections and providing complete protection against the harshest of environments on the planet. Merci has been setting the scene for the brand for several years by creating realistic product campaigns and action in ever more sublime natural settings.


The brief

Develop the brand's expert image, enhance the technicality of the products. Carry out "action shot" product campaigns aimed at the web, the press and social networks.

The solution

Carry out visual campaigns in beautiful natural settings with professional models and real sportsmen for ultra-realistic styling and composition. Shoot full action spontaneous "stories" for the products with intense atmospheres, masterfully weaving narrative and art, fusing fashion and performance.
- Expert story-telling
- Artistic direction
- Production
- Photo campaign
- Brand and product films
- Post production / Calibration / retouching / motion tracking products...
Merci + Musto