Snow and Rock

About the project

Category

Photography

Date

Since 2016

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Client

Snow and Rock

Snow and Rock, an iconic brand in the world of ski and adventure. Seen as a premium brand in the ski industry and a long held market leader.

SnowandRock_casestudy-mockup_03

The brief

A ten day photoshoot with production services to be shot in Cape Town South Africa in the first week of January. The content captured to be used within new brochures, in-store POS and lookbooks across the UK based Snow and Rock chain of stores.

The solution

With the 30 years of experience that Pete Webb brings to photographic and video productions. Merci can take a budget and use it wisely even when the brief is extreme, and experiential locations. We chose locations like Table Mountain for example with a sun that set behind a big wall climbing route. With climbing gear on and cameras in hand we accessed this inaccessible location via abseil. A world renowned climber doing horizontal handstands on this wall injected energy into the products with stunning photography that draws the viewer into the brand stories. The outcome, an aspirational collection of imagery that engages and excites, and promotes not only the products but also the Snow & Rock lifestyle.
- Photography
Merci + Snow and Rock
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