AdSmart from Sky – November 2020 Update from Pete [VIDEO]

Pete answers the most common questions about Sky AdSmart we receive from those interested.

How does Sky AdSmart work?

AdSmart from Sky allows you to choose your target audience and deliver your advert to their Sky, Virgin or Now TV box. This means your advert goes on TV in front of an audience you choose, not everyone. Watch the video of Pete as uses a scenario to help explain how Sky AdSmart works.

How much does Sky AdSmart cost?

Audience size. The smaller the audience, the cheaper it is. The bigger the audience, the more expensive it is.