Branding + Design
July 8, 2011

GSI – Brand Identity

Creation of a modern, thoughtful and elegant brand image, with a focus on a fresh, fun outlook that represents GSI’s various businesses. A website that centres on customer experience, delivering a launch pad to create brand awareness and enhance their excellent reputation, providing assurance to new visitors. Present a clear understanding and distinction between their four specialities. Clearly illustrates their service offering across important commercial functions: Lead Acquisition / Conversion / Retention / Recommendation.

Evolve the logo and brand image while maintaining the heritage of the business. Propose a new website for the GSI immobiliser brand alongside a communication strategy that makes the website commercially attractive, optimises its effectiveness for promoting the agency's services and supports their business targets.

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