La Plagne – Brand Identity
Create a fresh and playful identity on a sustainable flat-design basis. Utilising the brands identifiable colour palette, including the emblematic red to support the brand. Creation of an adventurous spirit that is characteristic of the destination through identity and communications.
To increase the awareness of the new Plagne Access offer, using a recognisable brand image. Establish high quality communication and social strategy. Establish language elements to ensure the product offer is understandable and accessible.