From the inception of the brand, Merci established and maintained a close working collaboration with Morvelo over many years, continually developing a strong brand image and content. Merci with their own creative team of avid cyclists connected with Morvelo’s messaging and ambition to succeed. With the development of brand strategy, video and photo content.
Behind the scenes
We hired a fridge
To provide high quality photography to help develop and build the brand in the eyes of the discerningly kitted out cycling customers.