SweetSki – Brand Identity
Developed a fresh, ergonomic, modern and uncluttered website that focused attention on the brands’ leading products and innovative services. Merci implemented a booking module to facilitate the rental of ski equipment. To evolve their image and reflect the high-end brand positioning a new colour palette was created. Alongside the new web design Merci produced an integrated video loop on to the homepage to engage new visitors while introducing high quality visual content across all other aspects of the site.
Develop high-quality stills that enhance the product offers and highlight the new services. Highlighting the brand through the digital spectrum while defining an editorial line for social communication channels.