Teladoc Virtual Doctor App – Marketing
Merci developed a marketing automation plan with a straightforward goal: reach the right person, with the right message, at the right time. This included developing a segmentation strategy, implementing workflows and email drip campaigns to activate the client’s customers and multiply usage.
What the client said
A partner that we trust”18 months ago, we came to Merci with a specific need for support with a major NYSE listed client of ours in order that we provide a targeted automated email marketing campaign to their end users. The objective was to reach a global audience of insured customers in order to educate them and drive them to register and utilise our market leading healthcare services. Merci spearheaded the campaign leveraging sophisticated automated marketing tools and software designed to deliver relevant content.
From start to finish, the experience of working with the team at Merci has been made easy due to their knowledge, professionalism and deep market insight. We have grown together in this process and their insights and methodology have helped to contribute to the ongoing development of our business and facilitated the ability to demonstrate a level of expertise in marketing to our clients. The relationship with Merci is ongoing and we see them as an organisation that we can turn to in the event we need support with ongoing marketing strategies, their responsiveness and flexibility means that we see them as a partner that we trust and will continue to work with.”
Segmenting your audience
Our task was to communicate this service to insurance members using SharpSpring’s automation tools. Ultimately leading to an increase in registrations and growth of App utilisation.