Triumph Lifestyle SS20
We were tasked to create high-level photo and video content to complement the re-launch of Triumphs new lifestyle clothing range.
We worked closely with Triumph’s creative director to bring to realisation a story inspired by the ‘Race of Gentlemen’. The bold stills and video content set against a dramatic beach race backdrop needed the backlight touch to bring the dreamy sexy world of cool motorcycles to a level only backlighting could achieve. Merci delivered a visually striking shoot with professional sportsmen for ultra compelling styling, lighting and composition. The captured footage successfully paid homage to the “bold and original” designs of its motorcycles, and would be used within rider lookbooks and campaigns throughout 2020.
What the client said
Professional experienceWorking with the Merci team on the relaunch of our new lifestyle apparel range has been a hugely enjoyable plus professional experience. Joining them on location, seeing how the project came together and was built step by step to its dynamic conclusion was exciting and a pleasure to see. We are more than happy with the outcome and we look forward to future creative collaborations